In this project, you will imagine yourself as an entrepreneur establishing a business after graduation. You will
prepare a focused and creative entrepreneurial business plan for your enterprise.
As you come up with your business plan, try to identify real problemsin society,create innovative solutions and commercialise those solutions to a target market.
You can create a café, a restaurant, a consulting/training company, a technology company, a social media company and what not. The sky is the limit! Try to demonstrate creativity, insight, reflection, and depth. Innovation, integration, and synthesis are critical. Use your best creative skills and talents. What are you really curious and passionate about?
You business plan should have the following sections (each of these should be very focused/brief):
As you come up with your business plan, try to identify real problemsin society,create innovative solutions and commercialise those solutions to a target market.
You can create a café, a restaurant, a consulting/training company, a technology company, a social media company and what not. The sky is the limit! Try to demonstrate creativity, insight, reflection, and depth. Innovation, integration, and synthesis are critical. Use your best creative skills and talents. What are you really curious and passionate about?
You business plan should have the following sections (each of these should be very focused/brief):
1. Executive summary: Summarize your business idea as an elevator pitch. Where is your unique value
proposition?
2. Business description: What is your core or your "secret sauce" which is not easily duplicated? How do you define your sustainable competitive advantage?
3. Your product /service: How do you design and build your product or service? How do you develop the idea, technology and passion necessary to get started?
4. Market analysis: What about the competition in the market? How do you differentiate your business in this market?
5. Marketing plan: Who are your customers? (A profile of your targeted customer) How do your customers access/reach your product or service? What is the process for acquiring a targeted customer?
6. Financial/operational plan: What metrics need to be put into place to determine if your product/service is successful (or not) early in the process? How do you make money? How do you scale to widen and diversify the revenue stream?
7. Creative advertisement/poster: Create an A4 poster for your business; which will be your advertisement.
o The applicable word limit for the written part of this assignment is 1500 words. Please feel free to use tables, figures, and visuals as these do not count towards the word count.
This is what a former student of a similar class brought to life, in another part of the world:
2. Business description: What is your core or your "secret sauce" which is not easily duplicated? How do you define your sustainable competitive advantage?
3. Your product /service: How do you design and build your product or service? How do you develop the idea, technology and passion necessary to get started?
4. Market analysis: What about the competition in the market? How do you differentiate your business in this market?
5. Marketing plan: Who are your customers? (A profile of your targeted customer) How do your customers access/reach your product or service? What is the process for acquiring a targeted customer?
6. Financial/operational plan: What metrics need to be put into place to determine if your product/service is successful (or not) early in the process? How do you make money? How do you scale to widen and diversify the revenue stream?
7. Creative advertisement/poster: Create an A4 poster for your business; which will be your advertisement.
o The applicable word limit for the written part of this assignment is 1500 words. Please feel free to use tables, figures, and visuals as these do not count towards the word count.
This is what a former student of a similar class brought to life, in another part of the world:
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